Make Decisions with Confidence, Powered by Transportation Analytics
Move beyond subjective decision making and tribal knowledge. GoodShip delivers objective transportation analytics that help logistics, operations, and procurement teams cut costs, improve carrier performance, and make faster, more accurate decisions
Does Your Transportation
Network Have Blind Spots?
Too many transportation teams are drowning in data but starving for insight. Knowing which lanes are over market, struggling with performance, or consistently going to spot shouldn’t require complicated spreadsheets and teams of data analysts.
GoodShip’s analytics and recommendations engine cuts through the noise—turning fragmented transportation data into clear, prioritized opportunities for savings and performance improvement.
Too much data,
not enough insight
Spreadsheets ≠
strategy
Lack of lane-
level visibility
Supercharge Your TMS
with GoodShip
GoodShip unifies and continuously analyzes transport network data including tenders, real-time tracking, market rate benchmarks, internal budgets, carrier performance and contracts to highlight your top opportunities to reduce cost and improve service.
Spend Visibility
Drill down on any lane to breakdown costs by carrier and spend over time to easily identify trends.
Budget Tracking
Compare your transportation network’s performance to budget overall, by carrier, and by lane.
Carrier Performance Tracking
Set and monitor service metrics based on your custom thresholds for success then invite carriers to a dedicated portal with self-service scorecarding and bid submissions.
Market Benchmarking
Instantly compare your rates to industry benchmarks from leading providers like DAT, Truckstop, and FreightWav es SONAR.
Lane-Level Detail
Get data on lane seasonality, lead time, and average pick-up and drop-off days to contextualize pricing and performance trends.
Transportation Procurement
Historical data and recommendations are embedded into GoodShip's RFP functionality to make them instantly actionable.
Performance Management
Network insights feed directly into GoodShip's carrier management tools to streamline service monitoring.
Insights, Actions, Results
GoodShip automatically surfaces high-impact opportunities to improve spend and service by identifying:
Lanes running above market compared to spot/contract benchmarks or internal budgets
Lanes that are experiencing service issues based on custom success thresholds
Lanes that are consistently going to the spot market including the associated added cost
Every insight in GoodShip is tied to an action, from carrier performance alerts and renegotiations to full procurement events, so your team can move from analysis to execution in minutes.
Get a Clear,Shared View ofCarrier Performance
Create a single source of truth with self-service scorecarding your carriers can access 24/7. No need to wait for quarterly business reviews or weekly PDFs.
With GoodShip your carriers are empowered to monitor their performance, proactively diagnose service issues, and see the lane-level details they need around lead time and lane seasonality to bid more accurately.
See It In Action
Transportation analytics should be accessible and actionable.
Book a demo and see how GoodShip’s supply chain analytics software helps procurement and operations teams save money, improve service, and move faster.
“Our ability to mine data, understand the market, and collaborate with strategic carrier partners is critical to both our own success and that of the shippers we represent. GoodShip has provided KBX Logistics with an exceptional technology platform that allows our team to quickly discover insights and then drive meaningful actions and improvements.”
Jamie Hess
VP Global Procurement at KBX Logistics
“The depth of network insights provided by the platform enables productive, ongoing internal discussions and faster, more data-driven decision making.”
Kyle Masters
Senior Manager of Transportation Procurement at Simmons Foods
“GoodShip understands that the relationship between a shipper and carrier goes beyond rates on paper. Leveraging the platform, we’ve been able to unlock critical insights that were previously opaque.“
Nicole Schuman
Transportation Procurement Manager at Reser's Fine Foods
"Whether it’s running a bid, initiating a renegotiation, or automating our carrier scorecards, GoodShip has eliminated many of the old, manual processes and software we used to rely on.”
Kevin Norris
Senior Logistics Manager at Central Garden & Pet Company
“GoodShip is a combination of the finance and analytics tool we were looking for and the freight orchestration tool we didn’t know we needed. The Kellanova team is extremely excited to partner with GoodShip to improve data visibility leading to cost savings and stronger overall performance.”
Matt Rose
Senior Director of Transportation at Kellanova
In The Press
GoodShip Named 2025 Top Tech Startup
Recognized for innovation in AI-powered freight orchestration and procurement, GoodShip is transforming how enterprise shippers manage cost and performance.
Transforming KeHE’s Logistics with GoodShip and DAT
KeHE partnered with GoodShip and DAT to modernize its logistics processes, streamline procurement, and enhance operational efficiency. Over time, they moved away from old-school manual processes, implemented advanced tools, and gained a razor-sharp competitive edge.
You've Got Questions, We've Got Answers
Is GoodShip a TMS?
No, but GoodShip does plug into your TMS. Think of GoodShip as an extension of your existing systems, supercharging your ability to analyze performance and take quick corrective action.
How does carrier adoption work?
GoodShip handles carrier invites, onboarding, training, troubleshooting, and support.
How long does implementation take?
GoodShip is very plug-and-play. Shippers can access cost savings and service recommendations in just two weeks, with full implementations completed in as little as four weeks. No technical resources required.
What do I need to get started with GoodShip?
All you need is a TMS! Request a demo to get started.