Cemex USA needed a better way to make sense of transportation data across its network. As freight information multiplied across spend, service, benchmarks, and carrier performance, the challenge was no longer collecting data. It was turning that data into a clear, usable picture of where the business could improve.
For Steven Cao, Manager of Transportation and Freight at Cemex USA, the goal was to move beyond pieced-together dashboards and create a more actionable, organization-wide view of transportation performance. By implementing GoodShip, Cemex gained a platform that helps its teams identify opportunities faster, align around the right priorities, and connect transportation decisions more directly to business outcomes.
Before GoodShip, Cemex was dealing with what Steven described as “an ocean of data.” The team had access to information across spend, service, and benchmarks, but managing it was difficult and time-consuming. Reporting often depended on stitched-together dashboards, which made it harder to communicate insights clearly across the supply chain.
That lack of clarity created friction in the business. Instead of moving quickly on opportunities, teams often had to spend time validating data, reconciling information, and trying to determine what mattered most. Cemex needed a way to simplify that complexity and make transportation data more useful across both operational and strategic conversations.
Just as importantly, the company needed a tool that could help translate transportation performance for a broader set of stakeholders. Cemex wanted to connect freight activity more clearly to supply chain decisions and commercial strategy, not just transportation execution.
Cemex chose GoodShip because the platform addressed both the data challenge and the organizational challenge. Steven emphasized that GoodShip understood the problems Cemex was trying to solve and stood out as a team that listened closely to the business’s needs.
Today, Cemex uses GoodShip to identify opportunities across its network, with a particular focus on visibility, reporting, and actionable insight. The platform helps the team look at network performance through the KPIs they have established, making it easier to see where the biggest opportunities exist, where savings can be captured, and where network performance can improve.
GoodShip has also become useful across multiple groups inside the business. Corporate governance teams use it to support strategic initiatives, while operational teams rely on it for a more holistic view of day-to-day transportation activity and real-time data. Commercial teams also use transportation insights from GoodShip to help shape their own strategies. That broader adoption has helped Cemex connect transportation more directly to the rest of the organization.
The biggest shift for Cemex has been speed and confidence. GoodShip has helped the company move away from conversations centered on data quality and toward conversations centered on action. Instead of debating the numbers, teams are spending more time deciding how to execute and where to focus.
That change has improved internal communication as well. GoodShip has made it easier to show how transportation movements and freight spend influence both supply chain performance and commercial strategy. It has given teams a more unified way to understand what is happening in the network and why it matters.
The platform has also helped Cemex serve its customers better. By taking a more holistic view of the network and connecting service-level metrics with spend, risk, and safety considerations, the team is better positioned to support the level of transportation quality its customers expect.
Cemex has also started using Laney, GoodShip’s AI transportation analyst. Steven described Laney as functioning almost like a new transportation analyst inside the company. After an onboarding period of about a day, the tool was already able to identify where to look and what kinds of problems to surface. For Cemex, the value has been the speed of insight. Laney helps the team uncover opportunities almost instantly, without requiring the same level of manual digging and analysis.
When asked to describe GoodShip in three words, Steven chose actionable, user-focused, and innovative. That combination reflects the value Cemex is seeing: better access to the right information, easier decision-making, and a platform that supports how the business wants to evolve.
For Cemex, GoodShip is more than a reporting tool. It is a platform that helps the company turn complex transportation data into better decisions, stronger cross-functional alignment, and more opportunity across the network.
