Pricing & Orchestration for Brokers
Run a more profitable, intelligent brokerage
GoodShip helps brokers unify network data, pricing, carrier performance, and customer insights in one system to move faster, improve margins, and win more of the right freight.
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Built for modern brokerages
Unify Your Data
Bring together freight opportunities, market signals, contract data, and network performance into a single system your team can trust.
Instead of working across disconnected tools and spreadsheets, your account, carrier and pricing teams operate from the same source of truth.
Improve Margin
Improve margin by eliminating operational inefficiencies and executing with precision.
Buy more strategically, avoid costly re-covers and accessorials, and stay on top of coverage and carrier performance.
With clear visibility, your team can act faster and protect profitability on every load.
Scale Revenue
Scale revenue by growing customers, expanding share, and winning more of the right freight.
Understand where you’re most competitive and focus your team on opportunities that drive growth.
With better visibility and coordination, you can move faster and win more business.
Leading brokerages choose GoodShip
See what’s on board
RFP Pricing Engine
Process and respond to RFPs with speed and confidence using a platform built specifically for brokers.
GoodShip brings together your historical pricing activity and current network data to automate RFP pricing, helping you quickly generate bids aligned to your network and market dynamics.
Instead of reacting, you can make informed decisions about where to compete and submit pricing that reflects both market conditions and your operational realities.
Customer Management
Invest in your customer relationships and show up as a better partner.
Give your account managers a complete view of each customer in one place, including revenue, margin, service performance, and shipper scorecards.
With better visibility, your team can have more data-informed conversations, proactively manage relationships, and grow key accounts.
Carrier Management
Evaluate and grow your carrier network with full visibility into performance, rates, and lane activity.
Use built-in scorecards to assess service, cost, and consistency, and power your carrier development strategy by identifying and developing your best carriers into power carriers.
When additional capacity is needed, leverage Carrier Discovery to find and validate new partners with real, lane-level data so you can strengthen coverage and make smarter buying decisions.
Network Analytics
Get a clear view of how your reps and teams are performing.
Track margin by rep, understand who is sourcing quality freight, and monitor how loads are managed from booking through execution.
With visibility into important KPIs and outcomes, you can coach your team, improve operational discipline, and drive stronger performance.
Revenue Insights
Get a clear view into what’s driving your profitability.
Analyze margin per load, identify backhaul opportunities and secure more contract volume.
With clear visibility into how freight flows through your network, your team can focus on freight that strengthens margins and expands revenue opportunities.
Collaboration
Bring conversations out of email and into one system where your team can take action.
GoodShip keeps messages, data, and decisions connected so sales, carrier ops, and pricing teams stay aligned in real time.
Collaborate directly on lanes, carriers, and customer accounts with full visibility into the data behind every decision.
Meet Laney, your AI transportation analyst
Ask questions about your brokerage’s network and get instant answers.
Laney surfaces insights, flags risks, and recommends next steps.
Whether you’re evaluating an RFP, preparing for a customer review, or identifying network gaps, Laney helps your team move faster with confidence.
You've got questions, we've got answers
How does GoodShip handle data security and privacy?
GoodShip is built with enterprise-grade security and strict data governance standards. Your data is isolated, protected, and never shared across customers. Sensitive pricing, customer, and carrier data remains secure while still enabling your team to generate insights and take action confidently.
What data sources can GoodShip integrate with?
GoodShip integrates with your TMS, CRM, and internal systems to create a centralized system of action. You can also incorporate market data, benchmarking datasets, and carrier performance data to enrich your analysis, giving your team a more complete view of both internal and external performance.
Didn’t GoodShip start out as a shipper tool? Why brokers now?
Yes, GoodShip started on the shipper side, and through shipper-led procurement and scorecarding, we began supporting capacity providers. As more brokers asked for tools built specifically for their needs, expanding to serve them directly was a natural next step. This brings the same orchestration, intelligence, and automation to the capacity side of the market, with purpose-built tools for brokers.
Can GoodShip help us decide which freight to prioritize?
Yes. GoodShip helps you evaluate freight based on margin potential, carrier coverage, and network fit so your team can focus on the loads that drive the best outcomes. This allows you to prioritize high-quality freight and avoid low-margin or high-risk opportunities.
Can we track customer performance and contract compliance?
Yes. GoodShip provides visibility into how you’re performing against customer commitments, including service levels and contract terms. You can monitor trends, identify risks early, and take action to improve performance and strengthen relationships.
How does Laney work, and is it included?
Laney is GoodShip’s AI Transportation Analyst that allows your team to ask questions and instantly receive insights, reports, and recommendations. It’s embedded directly into the platform, making it easy to access intelligence without switching tools.