Pricing & Orchestration for Carriers

Run a smarter, more profitable network

Automate RFP pricing, identify network growth opportunities, and deliver better service to your customers.

GoodShip centralizes your pricing, historical contracts, and network performance in a single system of action, combining analytics and workflows so you can move faster, price with confidence, and continuously optimize your network.

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Heat map of freight capacity and logistics data across U.S. regions with summary, capacity by region table, win rate by region bar chart, and awarded volume by division and equipment bar chart overlays.

Built for modern carrier networks

Unify Your Data

Bring together freight opportunities, market signals, contract data, and network performance into a single system your team can trust.

Instead of working across disconnected tools and spreadsheets, your pricing, sales, and operations teams operate from the same source of truth. 

Accelerate Action

Move faster with the data and context you need to act with confidence.

Automate pricing, evaluate performance, and respond to market shifts without slowing down.

GoodShip connects insights to workflows so you can price freight faster, align teams, and act on opportunities.

Lower Your Operating Ratio

Win more profitable freight, improve fleet utilization, and maintain high service levels.

With better visibility into your network, your team can identify gaps, reduce deadhead, and understand lane-level profitability to continuously optimize performance.

Leading carriers choose GoodShip

“GoodShip brings our data, pricing strategy, and operational expertise together in one place, giving our teams the ability to make smarter decisions, strengthen our network, and deliver better outcomes for our customers.”

 — Robert Low, Founder & CEO, Prime Inc.

PRIME inc. logo with the tagline 'driven by the best'.

See what’s on board

RFP Pricing Engine

Process and respond to RFPs with speed and confidence using a platform built specifically for carriers.

GoodShip brings together your historical pricing activity and current network data to automate RFP pricing, helping you quickly generate bids aligned to your network and market dynamics.

Instead of reacting, you can make informed decisions about where to compete and submit pricing that reflects both market conditions and your operational realities.

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Table showing lane data including historical rate, benchmark RPM, lane attractiveness, backhaul opportunity, lane capacity, and recommended price range for various state lanes, alongside a gauge indicating lane attractiveness as A with a score of 90/100 and related metrics for historical win rate, margin, capacity rank, and contract tender score.
Dashboard showing customer metrics: loads, tender acceptance, margin, profit margin percentage, dropoff, and OTP to exact appointment.

Customer Management

Invest in your customer relationships and show up as a better partner.

With a complete view of how you’re supporting every customer, your team can have more data-informed conversations, track contract compliance, monitor service performance, and understand the profitability of each customer.

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Network Analytics

Track your business’s most important KPIs in one place.

GoodShip centralizes your data so you can analyze profit per load, uncover cost drivers beyond fuel, and track metrics like deadhead miles to surface blind spots and opportunities for improvement across your network.

With a clear, unified view, you can identify inefficiencies and make smarter decisions across your operation.

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Map showing transport routes with red and green arcs representing different loads, a data box displaying Margin Per Load with a positive change, and Empty Miles percentage
Line chart comparing total revenue of this period and previous period over six months with total revenue highlighted.

Revenue Insights

See how your freight mix impacts overall network performance.

Identify opportunities to improve lane balance, increase asset utilization, and secure more contract volume.

With clear visibility into how freight flows through your network, your team can focus on freight that strengthens long-term profitability and expands revenue opportunities.

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Collaboration

Align your pricing, sales, and operations teams around a single source of truth.

GoodShip moves conversations out of email, Slack, and spreadsheets into one system with your bids, contracts, and performance data—so your team can move faster and execute more consistently.

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Notes interface showing a query about the recent FTL RFP with a response confirming a high win rate in the Midwest and a suggestion to expand coverage.

Meet Laney, your AI transportation analyst

Ask questions about your network and get instant answers. Laney surfaces insights, flags risks, and recommends next steps.

Whether you’re evaluating an RFP, preparing for a customer review, or identifying network gaps, Laney helps your team move faster with confidence.

Learn More
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You've got questions, we've got answers

How does GoodShip handle data security and privacy?

GoodShip is built with enterprise-grade security and strict data governance standards. Your data is isolated, protected, and never shared across customers. We ensure that sensitive pricing, contract, and network data remains secure while still enabling your team to generate insights and take action with confidence.

Didn’t GoodShip start out as a shipper tool? Why carriers now?

Yes, GoodShip started on the shipper side, and through shipper-led procurement and scorecarding, we began supporting carriers. As more carriers asked for tools built specifically for their needs, expanding to serve them directly was a natural next step. This brings the same orchestration, intelligence, and automation to the capacity side of the market, with purpose-built tools for carriers.

Can GoodShip help us decide which RFPs to pursue?

Yes. GoodShip evaluates opportunities based on network fit, cost structure, and historical performance so your team can prioritize the freight that aligns with your network. This helps you focus on bids that improve utilization and profitability instead of spreading resources across low-value opportunities.

Can we track customer performance and contract compliance?

Yes. GoodShip gives you visibility into how well you’re performing against customer commitments, including contract compliance and service expectations. You can identify risks early, address issues proactively, and ensure your network stays aligned with customer requirements.

How does Laney work, and is it included?

Laney is GoodShip’s AI Transportation Analyst that allows your team to ask questions and instantly receive insights, reports, and recommendations. It’s embedded directly into the platform, making it easy to access intelligence without switching tools. 

Run a smarter, more profitable network