KeHE Distributors manages a large inbound transportation network that supports distribution to retailers across North America. For Joe Reeves, Senior Manager of Inbound Logistics, the goal was to create a clearer, more accurate way to measure carrier performance and manage transportation procurement.
Before GoodShip, the team relied on an internal scorecard that reflected procurement-style metrics rather than true logistics performance. The system lacked the visibility and context needed to clearly evaluate carrier outcomes or communicate transportation insights across the organization.
By implementing GoodShip, KeHE transformed its approach to scorecarding, procurement, and carrier collaboration. Today, the inbound transportation team uses GoodShip to monitor performance in real time, run RFPs and mini-bids, and drive faster, more informed decisions across the network.
Before adopting GoodShip, KeHE’s internal scorecard didn’t fully reflect the realities of transportation operations.
The system relied heavily on data originally designed for procurement and purchasing functions, which made it difficult for the inbound logistics team to accurately measure carrier performance or tell a clear operational story.
As Joe explained, the scorecard “didn’t really speak the transportation language.” Instead of focusing on logistics-specific KPIs and real-time performance, the system created gaps between the data being measured and the operational realities the team was managing every day.
Without a transportation-first view of performance, the team struggled to clearly communicate carrier performance, align decisions with logistics priorities, and manage the network as effectively as they wanted.
KeHE chose GoodShip because the platform provided a transportation-focused system that combined performance visibility with procurement capabilities.
Today, the inbound team uses GoodShip for both real-time scorecarding and procurement events, including RFPs and mini-bids. By managing both performance and procurement in one platform, the team has gained significantly better control over their transportation network.
The platform provides real-time visibility into carrier performance and allows the team to track KPIs, manage disputes, and have structured performance conversations with carriers. Carriers themselves can log into the platform to review their performance and understand where improvements are needed.
This transparency has streamlined communication and strengthened collaboration with carrier partners while giving the team cleaner, consolidated data to guide decisions.
Since implementing GoodShip, the biggest improvement has been the ability to move faster across key operational conversations, from carrier performance reviews to procurement decisions. Instead of manually compiling data and reconciling reports, the team now works from a centralized system that provides consistent, structured performance insights.
The platform has also helped KeHE focus more clearly on true transportation metrics by removing operational “noise” from unrelated purchasing patterns or internal planning variables. This allows the team to evaluate carrier performance based on the factors that actually drive transportation outcomes, such as service reliability and network alignment.
The inbound transportation team now uses GoodShip daily as the primary system for evaluating how carriers are performing across specific parts of the network. In Joe’s words, the platform has become “the core to our truth on how our carriers are operating.”
KeHE has also begun exploring the capabilities of Laney, GoodShip’s AI transportation analyst. The team has actively tested the tool with complex questions and edge-case scenarios to see how deeply it can analyze their network. As they prepare for upcoming bid cycles, KeHE sees strong potential for Laney to help monitor market changes, analyze network shifts, and support more data-driven procurement strategies.
For KeHE Distributors, GoodShip has helped turn transportation performance into a shared source of truth that drives faster decisions, stronger carrier relationships, and a clearer understanding of how the inbound network operates.
